New GENESTRA BRANDS™ Cor Defense Helps to Boost Immune Health

Pittsburgh, PA, May 5, 2015 GENESTRA BRANDS™, a trusted Seroyal brand offering safe, effective, and reliable natural health products backed by clinical and traditional evidence, is proud to introduce its new Cor Defense product, a baker’s yeast formula containing antioxidants and EpiCor® for immune support.

“Supporting immune health is important year-round,” said Yves Yau, president, Seroyal International. “We’re proud to offer Cor Defense as a supplement that helps to balance immune response to seasonal challenges, in addition to supporting overall respiratory health.”

Developed in a convenient once-daily capsule format, Cor Defense contains European elderberry flower extract, vitamins C and D, and zinc along with 500 mg of clinically tested EpiCor, a dried fermentate of Saccharomyces cerevisiae (baker’s yeast).

A double-blinded, placebo-controlled crossover study by Jenson et al. found that within just 2 hours, 500 mg of EpiCor supplementation enhanced activation of natural killer (NK) cells and significantly increased antioxidant protection. EpiCor’s fast-acting antioxidant power is just one possible way in which it provides respiratory, immune, and healthy sinus support.

An additional double-blinded, placebo-controlled study found that supplementation with 500 mg of EpiCor for 3 months improved immune response to seasonal challenges.

“As a science-based ingredient manufacturer, Embria is very pleased to see EpiCor included in the Cor Defense product,” stated Paul Faganel, president of Embria Health Sciences, maker of EpiCor. “The research behind our product offers health care practitioners peace of mind regarding EpiCor’s efficacy in maintaining a strong immune system for better overall health.”

Cor Defense capsules are gluten-free and dairy-free, ideal for vegetarians.

For more information about GENESTRA BRANDS or Cor Defense, please visit www.seroyal.com/brands/genestrabrands 

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

References:

Jenson GS, Redman KA, Benson KF, Carter SG, Mitzner MA, Reeves S, Robinson L. Antioxidant bioavailability and rapid immune-modulating effects after consumption of a single acute dose of a high-metabolite yeast immunogen: results of a placebo-controlled double-blinded crossover pilot study. J Med Food. 2011 Sept;14(9):1002-10.

ABOUT GENESTRA BRANDS™

GENESTRA BRANDS™ , a trusted brand of Seroyal®, a business unit of Atrium Innovations Inc. supports individualized treatment plans with more than 400 professional-grade nutraceutical products in a variety of formats. For more than 28 years, Genestra products have been proven safe, effective, and reliable, backed by clinical or traditional evidence. Genestra Brands is headquartered in Richmond Hill, ON, Canada. For additional information, please visit www.seroyal.com/brands/genestrabrands.

ABOUT ATRIUM INNOVATIONS

Atrium Innovations Inc. is a globally recognized leader in the development, manufacturing, and commercialization of innovative, science-based natural health products which are distributed in more than 35 countries. The Company owns healthcare practitioner and specialized retail product brands that are at the forefront of science, innovation and education. Atrium has over 1,500 employees and operates seven manufacturing facilities complying with current Good Manufacturing Practices. Additional information is available at www.atrium-innovations.com.

ABOUT EMBRIA HEALTH SCIENCES

Embria Health Sciences is dedicated to the creation of science-based, natural ingredients that support human health. Our ultimate goal is to provide products that help people stay healthy and maintain a high quality of life so that they can continue to enjoy the things they love.

ABOUT EpiCor®

EpiCor is the original and most researched whole food yeast fermentate ingredient in the market. Based on proprietary fermentation and drying processes, EpiCor helps support a strong immune system for better overall health and wellness. It is a complex, nutrient-rich ingredient comprised of proteins, vitamins, minerals, amino acids, and antioxidants and other metabolites. Taken daily, EpiCor has been shown to be a safe and effective way to help support immune strength and maintain wellness.

MEDIA CONTACT:
Gabriella Gasparich
Chemistry Communications
p: 412-224-6070
e: gabriella@createareaction.com

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