CanPrev acquires Cyto-Matrix
The principals and employees of CanPrev and Cyto-Matrix are thrilled to announce the creation of a genuine, homegrown, all-Canadian natural health products champion that professionals can confidently trust. The combined expertise of these two leading companies will serve to enhance the product range and value-added services to professionals.
Cyto-Matrix Inc. is a leading Canadian professional brand trusted and preferred by naturopathic doctors. “After 15 years of understanding the unique needs of natural health professionals while building our company, Randall and I could not be more proud to team-up with CanPrev. Their capabilities will enable us to vastly improve upon our value proposition to our doctors.” says Loretta Masaro, CEO of Cyto-Matrix Inc.
“This is the beginning of the next phase for Cyto-Matrix! Our foundation has always been to serve the needs of naturopathic doctors across Canada through integrity, purity and innovation. Loretta and I are so excited to continue this mission of building the most loved and trusted Canadian professional brand,” adds Randall DeMone, President of Cyto-Matrix.
“CanPrev has always been about making Canadians healthier through the development of premium quality natural health products. Coming together with Cyto-Matrix was a simple decision.” says Tanya Salituro, CanPrev Founder and Vice-President. “We’re all about quality, safety, efficacy and serving our customers attentively. The values and mission of our two companies could not be better aligned.”
“Cyto-Matrix is a professional-only brand. Availability through the current small group of specialty retailers – whereby the products are behind-the-counter and require a prescription – will be further restricted. Clearly, our mission is to massively serve the needs of the naturopathic community. In the face of ever-increasing foreign-owned brands, this move will strengthen the combined Cyto-Matrix, CanPrev and Orange Naturals group to better serve Canadians. Not only will there be no loss of Canadian jobs, we will be adding more employment opportunities.” says Franco Salituro, President & CEO of CanPrev.
Professionals may continue placing orders through the same 1-866-783-7504 dial-in number and the same [email protected] email. The fax line will change in the coming weeks.
Founded in 2005, CanPrev Natural Health Products Ltd. is an all-Canadian premium natural health products company located at 70 North Wind Place, Toronto, Ontario.
For questions or inquiries please call 1-888-226-7733 or email [email protected].
