Natural Partners Appoints Joyce Ito as New Vice President of Marketing and Business Development

 In Products and Services

Joyce will lead Marketing, Product Management, and Business Development for Natural Partners

Scottsdale, AZ (September 30, 2015) – Natural Partners, Inc., a trusted resource for integrative healthcare practitioners for more than 20 years, has appointed Joyce Ito its new Vice President of Marketing and Business Development. Joyce will be leading the company’s marketing, product and brand strategies, as well as its e-commerce and business development initiatives.

“Joyce is a seasoned professional and brings years of healthcare industry marketing, product management, business development, and management experience. Joyce’s demonstrated success in developing customer acquisition strategies and launching innovative, customer-focused technologies will enable her to make a significant contribution to the success of Natural Partners,” said Fran Towey, President of Natural Partners. “We were looking for a leader who shared our passion to improve Wellness by providing healthcare practitioners the products, services, and education they need to focus on patient care. We found that in Joyce.”

Prior to joining Natural Partners, Joyce was Director of Strategic Marketing and Business Development for McKesson Patient Relationship Solutions, a division of McKesson Corporation, where she led patient acquisition and adherence strategies, marketing automation initiatives, new business acquisition, and brand awareness strategies among many other things. Prior to that, Joyce held senior marketing roles with C.R. Bard, Orthologic, and Hewlett-Packard. Joyce holds a BA in economics from the University of California, Los Angeles and an MBA in marketing from the University of Southern California.

About Natural Partners, Inc.

Natural Partners is a resource for practitioners who strive to improve patient wellness by providing education and professional-grade products to healthcare practitioners and their patients. Since 1995, Natural Partners has researched trusted brands and welcomed them into their portfolio, currently offering over 14,000 premium products from hundreds of high-quality manufacturers. Natural Partners works with hundreds of healthcare practitioners every week to help them set up and maintain an efficient, seamless ordering system that ensures their patients get the supplements they need, when they need them. For more information, visit

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