New Health Category-Driven Label Reflects Physician Channel Leadership
WOODSTOCK, IL– Ortho Molecular Products introduces a newly redesigned supplement label, with the rollout beginning this month. The new label is modern, distinctive and more user-friendly thanks to a unique category-driven system. With nearly 150 products in the product line, the label change will roll out gradually, with a complete transition by October 2016.
“The label change comes after years of serving the physician channel and getting feedback from our clinicians,” said Aaron Bartz, president of Ortho Molecular Products. “This is the culmination of a lot of hard work, exploration and reflection. As a leader in the physician channel, we knew it was time to innovate and update our label to better serve our clinicians. Our customers are very loyal, and they expect efficacy in every product they purchase. We think they will embrace our new look and find it even more functional.”
The classic green Ortho Molecular Products logo remains a dominant feature of the new label, and is accompanied by health categories for easy grouping of products. In addition, to complement the new design, an iconic badge was added for each product category (e.g., Immune, Gastrointestinal, Cardiovascular, etc.), making it easier for physicians to inventory and quickly discern what category a product belongs to and the system for which it is intended.
In addition to improved functionality, the new label offers enhanced security for patients through tamper-resistant tracking features.
“Our clinicians put their trust in our products to deliver consistent results for their patients, and we are committed to patient satisfaction,” said Nate Freeman, senior director of marketing. “The new label further exemplifies this commitment by preserving the practitioner-patient relationship and adding another layer of security to our products.”
For more than 25 years, Ortho Molecular Products has researched and manufactured high-quality, efficacious nutraceuticals sold exclusively to thousands of health care professionals nationwide. Ortho Molecular Products is headquartered in the Chicago suburb of Woodstock, IL. The commitment to efficacy, uncompromising manufacturing and legendary customer service establishes Ortho Molecular Products as a leader in the nutrition industry. To learn more, visit www.orthomolecularproducts.com.