Pure Encapsulations® and James Greenblatt, M.D., Introduce PureSYNAPSE™

Sudbury, MA, August 27, 2013 – Pure Encapsulations®, a leading manufacturer of research-based, hypo-allergenic nutritional supplements, is proud to introduce the PureSYNAPSE product line, including SeroPlusDopaPlus, NeuroPureand Amino Replete, four specialty formulas for emotional health, memory and behavior formulated with James Greenblatt, M.D., author and extensive lecturer, dedicated to integrative psychiatry.*

“Pure Synapse ResizeWe are pleased to collaborate with Dr. Greenblatt to introduce the PureSYNAPSE™ product line, which provides simple approaches to complex pathways of neurotransmission,” states Kelly C. Heim, Ph.D., Nutritional Pharmacologist at Pure Encapsulations®. “Each product in the series is based on decades of research and clinical experience to support the coordinated steps of neuronal communication.”

“As we begin to better understand nutritional deficiencies and toxic environmental chemicals that interfere with brain function, we are better able to provide safe and effective support for mental health,”says James Greenblatt, M.D., dually board certified in child and adult psychiatry and Founder and Medical Director of Comprehensive Psychiatric Resources, Inc.

Currently, the core of PureSYNAPSE™consists of SeroPlus, DopaPlus, NeuroPure and Amino Replete.

  • SeroPlus is designed to support serotonin levels, lessening occasional stress and maintaining healthy eating behaviors.*
  • DopaPlus promotes healthy dopamine levels for daily mental sharpness and memory.*
  • NeuroPure provides enhanced support for overall emotional well-being by boosting both serotonin and dopamine levels.*
  • Amino Replete delivers a comprehensive blend of free-form amino acids required for the synthesis of neurotransmitters and neuropeptides.*

Additional products will be introduced to the series in the fall of 2013.
As an extension of PureSYNAPSE™, Pure Encapsulations® and Dr. Greenblatt held their first free seminar entitled “Integrative Support for Cognitive and Behavioral Health in Children” in the Boston area on June 8th as well as on June 15th. The seminar provided valuable information and clinical insight into emotional and behavioral health and the roles of important biological and nutritional factors.

For more information about PureSYNAPSE™, please contact Bryanna Charbonneau atbcharbonneau@PureEncapsulations.com or visit www.PureSYNAPSE.com.

About Pure Encapsulations
A business unit of Atrium Innovations Inc. [TSX: ATB], Pure Encapsulations® is committed to producing a complete line of science-based nutritional supplements. Available through health professionals, finished products are pure and hypo-allergenic to optimize the long-term health of the most sensitive patients.* Pure Encapsulations® is an industry leader in quality, with an extensive raw material and finished product testing program that includes analysis for identity, potency, environmental contaminants, oxidation and more by certified third party laboratories. Pure Encapsulations® manufactures its own products in an FDA-inspected, NSF-GMP registered facility, certified in Canada, and exceeds the standards of the United States Pharmacopeia (USP) for supplement manufacturing. For additional information, please visitwww.PureEncapsulations.com.

About Atrium Innovations
Atrium Innovations Inc. (TSX: ATB) is a globally recognized leader in the development, manufacturing, and commercialization of innovative, science-based natural health products which are distributed in more than 35 countries.  The Company owns healthcare practitioner and specialized retail product brands that are at the forefront of science, innovation and education.  Atrium has over 1,100 employees and operates seven manufacturing facilities complying with current Good Manufacturing Practices. Additional information is available at www.atrium-innovations.com.

About Dr. James Greenblatt

Dr. James Greenblatt has dedicated his professional career to Integrative Psychiatry. Dually board certified in child and adult psychiatry, Dr. Greenblatt has worked with thousands of patients, employing both medical and complementary therapies. In addition to being the Founder and Medical Director of Comprehensive Psychiatric Resources, Inc., in Waltham, MA, Dr. Greenblatt is a clinical faculty member at Tufts Medical School, Department of Psychiatry.

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