The Disease Delusion Introduces a Personalized Approach to Health Care vs. Disease Care

Aliso Viejo, CA (March 17, 2014) Metagenics, Inc., a nutrigenomics and lifestyle medicine company focused on improving health, today announced that it will sponsor special book signing receptions in select North American cities to launch the latest book by Jeffrey Bland, PhD—The Disease Delusion: Conquering the Causes of Illness for a Healthier, Longer and Happier Life (HarperWave, May 2014). These events are tailored specifically for healthcare practitioners to learn about the future of medicine—health care rather than disease care—as seen through the eyes of the “Father of Functional Medicine.”

In his newest book, Dr. Bland introduces the reader to the medicine of the 21st century. It is medicine that is personalized to the specific needs of the person to result in health, not just the treatment of the symptoms of disease. This form of health care, which Dr. Bland defines as functional medicine, focuses on the understanding of the cause of chronic illness and its treatment using a blended approach of lifestyle, diet, nutraceuticals, and pharmaceuticals. The Disease Delusion provides a personalized approach to the prevention and management of chronic illnesses through the application of breakthrough discoveries in health science made in the past 10 years—whether the concern is diabetes, heart disease, arthritis, dementia, autism, obesity, chronic fatigue or pain, or a feeling of premature aging.

Advance praise for The Disease Delusion:

“The godfather of functional medicine elegantly explains the core tools to overcome the chronic ailments of modern society.”
—Mehmet Oz, MD, Emmy award-winning host of “The Dr. Oz Show”

“Dr. Bland’s book should be a textbook in medical schools all over the world. It can change your life.”
—Alejandro Junger, MD, New York Times bestselling author of Clean and Clean Gut

“No one has done more to advance nutritional medicine throughout the world than Dr. Jeff Bland. He has served not only as a teacher but also as an inspiration to so many doctors who realized the old disease diagnosis and treatment model failed most of their patients. Readers will find wisdom and hope in this excellent book.”
—Joseph Pizzorno, ND; founder, Bastyr University: coauthor, Encyclopedia of Natural Medicine; editor-in-chief of Integrative Medicine: A Clinician’s Journal

At the receptions sponsored by Metagenics, Dr. Bland will give healthcare practitioners an inside look at how his new book can help change patient focus to health care, along with an overview of his approach to personalized lifestyle medicine. These events will take place from 7:00 p.m. to 9 p.m. in the following cities:

New York, NY April 30
Boston, MA May 1
Miami, FL May 2
Chicago, IL June 4
Toronto, ON June 5
Aliso Viejo, CA June 18
Los Angeles, CA June 19
Seattle, WA June 20

The cost for each event is $60, which includes the book and an opportunity to get it signed by Dr. Bland. A portion of each registration fee will be donated to the Personalized Lifestyle Medicine Institute, a non-profit organization that collaborates with leading medical experts, scientists, educators, advocacy groups, medical institutions, medical societies, and legislative groups to further its mission to integrate the principles of personalized lifestyle medicine for the prevention and management of chronic illness into healthcare systems worldwide.

For more information or to register for an event, healthcare practitioners may call (800) 692-9400 or visit www.metagenics.com/seminars.

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