“THERE’S A SUPPLEMENT FOR THAT”

“THERE’S A SUPPLEMENT FOR THAT”
DOUGLAS LABORATORIES INTRODUCES
NEW iPHONE PRODUCT CATALOG APP
Now Available As A Free Download

PITTSBURGH, PA, November 24, 2010 – Douglas Laboratories, a worldwide leader in the nutritional supplement industry, announces the launch of its latest innovation, a mobile application providing healthcare professionals with a complete and interactive version of Douglas Laboratories’ product guide.

[protected]Now available as a free download through the Douglas Laboratories website and Apple iTunes, this application allows healthcare professionals to instantly access and easily search Douglas Laboratories’ catalog by supplement, formula, health condition, wellness function, and other identifying categories. User-friendly navigation provides instant viewing of other enhanced content including data sheets, pricing, multimedia resources, and updates on new products.

“We are excited to utilize cutting-edge Smartphone technology to enhance communication with our customers, as well as provide on-the-go healthcare professionals with immediate access to product information and support,” said Doug Lioon, Executive Chairman of Douglas Laboratories. “With our new, free application, selecting the right supplement for patients has never been easier – it is just a tap away.”

Douglas Laboratories’ mobile application version 1.0.0 requires iOS 4.2 or later and is compatible with iPhone, iPod touch, and iPad.

ABOUT DOUGLAS LABORATORIES
Subsidiary of Atrium Innovations Inc. [TSX: ATB], Douglas Laboratories, the trusted choice of thousands of healthcare professionals for more than 5o years, is at the forefront of the nutritional health industry, proudly researching, developing and manufacturing superior quality, science-based supplements that help people improve their health. Recognized throughout the industry for its uncompromising operational practices at its state-of-the-art, GMP-compliant manufacturing facilities. Douglas Laboratories continues to provide the added insurance of multiple domestic and international GMP certifications, including ISO-9001 Certification and ISO-17025 Accreditation for in-house laboratories, as well as NSF International Registration.

Douglas Laboratories currently offers over 600 branded products, introducing new products on a continuous basis. Working with an experienced research staff of PhDs and a prestigious medical advisory board, Douglas Laboratories is committed to bringing innovative, science-based products to the marketplace. Douglas Laboratories distributes worldwide, with its headquarters located in Pittsburgh, Pennsylvania, USA. For additional information, please visit www.douglaslabs.com.

ABOUT ATRIUM INNOVATIONS (TSX: ATB)
Atrium Innovations Inc. is a globally recognized leader in the innovation, formulation, production and commercialization of science-based and professionally endorsed products for the health & nutrition industry. The Company focuses primarily on growing segments of the health and nutrition markets which are benefiting from the trends towards healthy living and the ageing of the population. Atrium markets a broad portfolio of finished products through its highly specialized sales and marketing network in more than 35 countries, primarily in North America and Europe. Atrium has over 925 employees and operates seven manufacturing facilities. Additional information about Atrium is available on its website at
www.atrium-innovations.com[/protected]

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