Ethical Product Marketing in the Coronavirus Era: Town Hall
We will be discussing the do’s and don’ts of marketing products during the Coronavirus era.
This is pertinent not only for the hemp industry but the larger dietary supplement industry as well!
I will be joined by two special guests which cover the expert legal, regulatory, and marketing sides of the industry.
-Linda Nielander is VP of Sales and Marketing for Quicksilver Scientific, well known for their efficacious immune and other health giving products . She has over 20 years marketing experience as an effective and compliant industry executive.
Quicksilverscientific.com is a leader in bioavailable ingredient delivery backed by science in the dietary supplement and CBD marketplaces.
-Erica W. Stump is the owner and founder the Erica W. Stump, P.A. law firm. They focus on the legal challenges that face dietary supplement and food companies, primarily intellectual property prosecution and litigation, regulatory compliance, and contract negotiation, review and drafting. She brings extensive experience in the dietary supplement and food industries, including her experience as General Counsel of Bodybuilding.com and founding Chair of AHPA’s Sports Nutrition Committee. ericawstump.com.
-What can we learn from recent Warning Letters?
-How can companies message their product correctly while reducing risk?
-How can hashtags make your marketing a claim?
This is a virtual Fire Side Chat format so please submit your questions! firstname.lastname@example.org
Date & Time: Apr 23, 2020 03:00 PM in Mountain Time (US and Canada)