Heel and Emerson Ecologics Expand Distribution Alliance

Emerson Ecologics Selected as the Primary Partner as Heel Moves All Product Fulfillment to Distribution

MANCHESTER, N.H., April 24, 2013- Emerson Ecologics, LLC, the leading provider of the highest quality professional nutritional supplements to healthcare practitioners and their patients for over 30 years, today announced their expanded strategic partnership with Heel Inc., a homeopathic pharmaceutical manufacturer committed to quality. Effective today April 24, 2013, Heel products will be available only through distribution; Emerson Ecologics will be the preferred distributor for their practitioner products throughout the United States, excluding Florida and Puerto Rico. Heel’s decision to move to a distributor-only business model will allow the advancement of its commitment to their evidence-based modern research program and provide improved ordering benefits to their healthcare practitioner customers. Emerson offers west and east coast distribution centers that will allow Heel customers to enjoy guaranteed two-day delivery times.

Heel Inc. is a pharmaceutical company that manufactures medicines from ingredients found in nature. Heel believes in building the bridge between homeopathy and conventional medicine to improve patient care and health. Widely recognized as the makers of Traumeel®, Heel medicines are available to patients through physicians and licensed healthcare practitioners, independent pharmacies, retailers and fine natural product stores throughout the United States.

“We are honored to have been selected as Heel’s preferred distribution partner,” remarked Andy Greenawalt Emerson Ecologics CEO. “With continually advancing customer-centric benefits, such as a mobile website and tools to help practitioners engage with their patients, like our award-winning uevolvemagazine, Emerson is a trusted partner for over 20,000 integrative practitioners in running a successful practice. Emerson is looking forward to the opportunity to serve Heel’s customers and provide them with the very best customer experience.”

“This partnership strengthens our ability to meet the needs of our customers, who in many cases, are already served by Emerson Ecologics. This new arrangement will streamline the ordering process for our customers’ medical supply needs with just one call. This partnership will also allow us to focus on our core competencies, including clinical research, product support and brand development,” said Cliff Clive, CEO, Heel Inc.

Emerson Ecologics offers the complete line of current Heel healthcare practitioner, homeopathic products at the same price as through the manufacturer. Additionally, Emerson carries thousands of products, enabling practitioners to save valuable time and money by selecting from over 275 brands in a single order. Orders can be placed online 24 hours a day at www.emersonecologics.com or by phone at 800.654.4432 from 8:30 am-8:00 pm ET.

About Emerson Ecologics
Founded in 1980, Emerson Ecologics, LLC is the leading distributor of professional-quality nutritional supplements, vitamins and natural health products—representing over 275 brands. Customers include integrative healthcare practitioners, naturopathic, chiropractic and medical doctors, licensed acupuncturists, and nutritionists, as well as their patients. Widely-recognized for their innovative Emerson Quality Program(SM) (EQP), EQP Partners are verified to be compliant with FDA Dietary Supplement cGMP standards to help ensure the safety of supplements. Headquartered in Manchester, NH with distribution centers in Virginia and California, Emerson Ecologics is GMP registered by NSF International. For more information, visitwww.emersonecologics.com.

About Heel Inc.
Heel is a homeopathic pharmaceutical company that develops, manufactures and distributes medicines based primarily on natural substances. Heel medicines are available through healthcare providers and fine natural product stores throughout the United States. For more information on other Heel products and their use, please visit www.heelusa.com.

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