FRASER SMITH, MATD, ND  The old saw that “doctors are terrible business people” has some truth to it.1 The tremendous focus required to achieve proficiency in [...]

Node Smith, ND Storytelling that educates and entertains – aka “edutainment” – is a powerful communication tool that can lead to positive health-related changes among [...]

Node Smith, ND Leading health organizations call for excise taxes and limits on marketing to children, among other measures; citing strong evidence of association between added sugars and [...]

Andrea Maxim, ND Practice Building Target Your Marketing Efforts I was asked by a first-year student, on their first day at the naturopathic college, “What is it that you like the least about [...]

James Maskell One of the most influential people in my life is Seth Godin, writer and entrepreneur. One of his more recent books, Poke the Box is a favorite, as it encourages us all to take [...]

Kate Williams, MA Web sites are interactive points of contact between you and curious or interested visitors; they inform, educate, advertise, market, sell; they reflect you, your purpose and [...]

Kate Williams, MA If you are a doctor practicing naturopathic medicine, you likely have been faced with multiple and varied occasions to write. For many of you, this may be excruciating and not [...]

Monte Zwang If you own a business or practice and think a sale of it may be in your future, then you will need it to appear as desirable and investment-worthy as possible. Selling your business [...]

Carolyn Campbell I recently read that 95% of people feel intimidated by networking events. If you are an introvert or shy away from networking, you are not alone. Other styles of connecting [...]

Monte Zwang Is this the year you want to take your practice to the “next level”? Many business owners and health practitioners have their eyes on the “next level,” but they don’t know what that [...]