A Model for Naturopathic Brand Development
Over the last month we have had the pleasure of spending some time with possibly the world’s best known naturopath, Dr. Peter D’Adamo, and his lovely wife Martha. The D’Adamos […]
Practice Building
Practice Building
Practice Building
Preparing your Practice for Social Search
3 Steps to Start Your Social Media Marketing Although there are obvious outliers to this group, most notably Dr. Mercola, the natural medicine community has traditionally been a little behind the
Practice Building
Risk of Malpractice Claims for Practitioners of Natural Medicine: and How to Mitigate Frivolous Suits Before They Start
Jeffrey Segal, MD, JD There is no question that naturopathic medicine is on the rise. Today, more people than ever are seeking naturopathic medical care, and naturopathic medical schools are
Mind/Body, Practice Building
The Power of Meaning: Meaning is What We Choose
Jody Stanislaw, ND Life is inherently meaningless. What was your reaction to that statement? Or, I should say, what did your mind do with that statement? Agree? Or emphatically disagree?
Practice Building
Homeopathy: A Practice Development Perspective
Best Practices: Adding Homeopathy to your Practice First, let me start by saying that I am a huge fan of homeopathy in all its forms. Growing up, Pulsitilla was
Practice Building
For Naturopaths, It is Now or Never
Last week we had the great privilege to teach naturopathic students at the University of Bridgeport in Connecticut. As part of their third and fourth year academic program, there is
Practice Building
Identifying Needs and Providing Solutions
A Naturopathic Answer to Sales One thing that most Naturopathic Doctors tell us is that they don’t want to be ‘pushy’ or ‘salesy’. Certainly, the image that salespeople have in
Practice Building
Inventory Management: Milestones in Practice Development
Having invested thousands of dollars in a naturopathic education, the thought of further investment in your “natural pharmacy” can stir a lot of fear and emotion for practitioners. After all,
Practice Building
Naturopathic Marketing: Practice Positioning 101
“Positioning is far more important than the copy.” – Drayton Bird The successful marketing of your naturopathic practice is not something to take lightly, nor view solely in isolation. Not
Practice Building
5 Tips to Start Executing your Business Plan
Every naturopathic doctor I have met in the last five years has had a pretty specific vision, either for their practice, or the type of role they would like to