Carolyn Campbell, MA, CPPC Ever since I was a teenager, I have dreamed of creating a center that integrated innovation, healing, and creation. My belief? If more people did work they loved, there would be less “illness.” And as we heal disease, we are often called to...
Practice Building
Table of Contents
Use Naturopathic Principles in your Practice and Thrive!
Joanna M. Hagan Many naturopathic physicians think running the business of their practice is against all that is naturopathic; unholistic, unworthy of their efforts, draining energy from the therapeutic healing efforts of being a good doctor. After all, the business...
Expanding Your Practice: Marketing
Cassandra Shepard In last month’s article on practice building I discussed the frustrating dilemma many naturopathic physicians find themselves in of wanting to serve more people, yet disliking the thought of marketing. I listed 10 of the most common marketing...
Getting the Most Out of Public Speaking
Joanna M. Hagan Many times I hear the comment, “Public speaking does not work.” My response is, “Do you know how to “work” public speaking?” By “work” I mean do you know how to maximize each and every opportunity your public-speaking engagement can offer you? Listed...
Ten Marketing Mistakes to Avoid
Cassandra Shepard Marketing may just be the most loathed activity in private practice. Most doctors I meet and work with tell me they can't stand marketing their practices. If you fall into this camp, you’re clearly not alone. For many in the healing profession,...
Commercial Leasing: Remedies for Avoiding Tenant-Landlord Disputes
Commercial Leasing: Remedies for Avoiding Tenant-Landlord Disputes By: Stephen A. Cross, CCIM CROSS Commercial Realty Advisors, LLC For most healthcare professionals, real estate is their second-largest overhead expense (after employee salaries and benefits)....
How to Inspire Your Patients to Improve Health
JOANNA M. HAGAN Doctor as teacher implies that you must inspire. The most memorable teachers are those that motivated you to change your behavior or thinking. As a practitioner, sometimes the motivating part gets lost in the technical details. Physicians are concerned...