47% of our readers are MDs and DOs. Why are conventional doctors reading a naturopathic journal?
When we started Applied Natural Medicine in 2005 ( then NDNR), our audience was almost entirely naturopathic physicians. Twenty years later, nearly half our readership consists of conventional medical practitioners.
According to NIH studies, 36% of American adults use complementary and alternative medicine approaches. Seventy-two percent don’t tell their doctors. That’s tens of millions of patients making health decisions their physicians know nothing about.
The institutions are catching up. NIH launched a five-year whole person health initiative with $170 million in funding. Eighty-six medical schools including Harvard, Johns Hopkins, Mayo Clinic, and Stanford now teach some form of integrative medicine. Cleveland Clinic, Mayo, and Johns Hopkins opened integrative medicine centers. The complementary and alternative medicine market is projected to hit $1.4 trillion by 2033.
Naturopathic medicine, from Priessnitz and Lust through Bastyr, is the original tradition that informed modern integrative and functional medicine. We document this lineage and its application for practitioners today.
Conventional practitioners are caught in a squeeze play. Patients demanding options from below. Institutions validating from above.
We’ve been documenting actual clinical outcomes in thousands of case reports for 20 years. They spent billions building frameworks to understand what we already documented. This is sooo good for everyone!
When half your readers are conventional practitioners and the NIH is funding research on everything you’ve been publishing since 2005, you’re not alternative anymore.
We were just early.
Razi Ann Berry
Publisher