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Positioning Low-Calorie Meals on Menus Encourages Healthier Choices in Teens

    Key Findings:

    • A new study from the University of Birmingham found that placing low-calorie meal options at the top of a menu significantly increased the likelihood of teenagers choosing healthier meals.
    • Reducing the number of high-calorie options on a menu also led to lower-calorie meal selections.
    • Combining both interventions resulted in the most substantial calorie reduction, lowering the average meal from 2173.60 kcal to 1884.44 kcal.

    Researchers conducted an online experiment with 432 participants aged 13-17, presenting them with various restaurant menus. Each menu was adjusted to test different strategies: reducing high-calorie options, placing low-calorie meals first, combining both strategies, and a typical unaltered menu.

    The results showed that placing low-calorie items at the top reduced the average meal’s calorie count from 2099.78 to 1992.13 kcal. Reducing high-calorie options decreased calories from 2134.26 to 1956.18 kcal. The combined intervention showed the most significant reduction, bringing average calories down to 1884.44 kcal.

    The study highlights that simple menu adjustments can effectively encourage healthier eating habits among teenagers, potentially helping to reduce childhood obesity rates. Researchers suggest further studies in real-world restaurant settings to confirm these findings.

    Source:
    Edwards, K., Reynolds, J., et al. (2025). University of Birmingham.

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