NDNR

  The Pathological Sequelae of Shift Work Catherine Darley, ND Describes common performance, safety and health consequences of shift workers, and offers strategies to help those patients work during the night successfully. Homeopathic Treatment of Insomnia Judyth Reichenberg-Ullman, ND, LCSW, DHANP Explains how use of Coffea cruda can successfully treat insomnia, and includes a supporting case [...]

Cancer and Anxiety Lena Suhaila, ND Cancer is characterized by a loss of cellular control on the physical level; it follows that it is natural to experience a loss of control on the psychological level resulting in anxiety. Receiving a cancer diagnosis and needing to undergo cancer treatment prompts a high degree of emotional distress [...]

How to Get Your Patients to Refer in Droves The cost is low, and the Return on Investment is high … once you begin. By Stewart Gandolf, MBA and Lonnie Hirsch Here are three remarkably easy and highly effective ways to encourage patients to refer family, friends and colleagues to your practice. Naturopathic physicians are [...]

How to avoid the most serious pitfalls in planning and producing a revenue-generating website. By Stewart Gandolf, MBA and Lonnie Hirsch The Internet has become the tool of choice for prospective patients who are seeking healthcare information. They may be searching by topic or for a solution to a problem, and often they could be [...]

Creating an Effective Marketing Plan (and Budget) for Growth and Success … … While Avoiding the Most Common Pitfalls and Mistakes By Stewart Gandolf, MBA and Lonnie Hirsch The rigorous, demanding and extensive professional education and training for naturopathic physicians does not include much practical instruction about the challenges of practice marketing. This is just [...]

The Art of Collecting Your Due Monte Zwang Collecting money requires that physicians and caregivers take a preventive and thorough approach to establishing their collection protocol. It sometimes is the elephant in the room with you and your patient: money. You provide a service, and you should be paid for your professionalism, expertise and time. [...]

Finding Money for Your Practice Monte Zwang You have researched and planned and prepared; at this point, there is only one thing standing between you and opening the doors of your own practice: money. You are sure that because your business and marketing plans are so well designed, you will have multiple lenders ready to [...]

Expanding Your Practice Getting Your Practice to the Next Level Monte Zwang Is this the year you want to take your practice to the “next level”? Many business owners and health practitioners have their eyes on the “next level,” but they don’t know what that is or how to get there. It’s important to know [...]

Expanding Your Practice Confessions of an Introvert Grow Your Business Your Style, Your Way CAROLYN CAMPBELL The dictionary definition of introvert: someone more concerned with the mental life of the self than with social encounters. As much as I try to dismiss any relevance this definition might have for me, I have to confess – [...]

Finding Clients Who ‘Get It’! By Marilyn O’Leary Ah yes, the blank stares, the quizzical looks and raised eyebrows. As a holistic practitioner, you have likely encountered your share of these. For some, this is a welcome challenge to educate and enroll, while others experience this resistance to what they do as deflating and, on [...]